BukkenKing

株式会社 物件王 runs a voluntary chain that helps construction companies and 工務店 add real estate brokerage to their business, and this site is how that offer is explained and sold. Its argument runs in order: the problems a construction firm recognises — stalled lead generation, price competition on estimates, no differentiation from rivals, losing customers who have no land yet — then the solutions brokerage brings, then the package itself.

That package has three parts, each with its own section: practical support (onboarding, foundation and sales training, a monthly real estate business study group where member companies swap cases, plus phone and chat support), a property and customer management system (customer records fed automatically from website sign-ups with matching emails and follow-up, property registration with CSV import, portal-site integration and input assistance, and sales support with activity alerts), and lead-generating websites proposed from what has actually converted for existing members — the same client sites catalogued in the Web Clip project, kept in sync with the management system so members and listings appear on the site automatically.

Around the sales pages sit the content operations: case studies of member companies presented with their region, business type and headcount; seminars and events with schedules and sign-up entry points; a library of downloadable materials with its own request funnels; the 物件王JOURNAL feed of articles and news organised by category and tag; company information; announcements; and an FAQ. Contact runs through both phone and forms, with separate privacy notices for the general contact, material request and book funnels.

Technically it is WordPress with a bespoke theme rather than an off-the-shelf one. Content is modelled as custom post types — case studies, seminars and their landing pages, journal articles with categories and tags, Q&A, news, books and blog — with Advanced Custom Fields behind the structured layouts and Contact Form 7 for the enquiry funnels. Styles are written in SCSS and compiled with Gulp, with per-page stylesheets for the campaign landing pages, and the whole thing runs locally on the same Docker environment (PHP and MySQL) as the client sites. I have been one of the main contributors to the repository since joining, working on the theme, the landing pages and the content templates alongside the Japanese team.